MUMBAI: German sports brand Adidas has elevated Neelendra Singh to the position of general manager for Indian market.

He will be taking over the role from Dave Thomas who was given the new responsibility as the managing director of emerging markets last month. Singh will continue reporting to Thomas.

Singh has had a long association of over 14 years with Adidas. He also has worked as vice-president for retail and franchise and group retail director in South Korea. Most recently, he was the senior vice-president global DTC and franchise. He first joined the company in India in 2005 after working in various roles in the Indian retail teams of Orange (Hutchison Max Telecom Pvt Ltd), Arcus and Shoppers Stop.