MUMBAI: Amid intense competition in the streaming market worldwide, the streaming giant has made another important move by appointing Jackie Lee-Joe as chief marketing officer. Lee-Joe who has been CMO of BBC Studios since 2015 will take up the new role in September.

“Jackie is a truly original thinker with a wealth of global experience — making her the perfect fit as our next chief marketing officer. I’m excited to work with her in promoting our brand and original programming in new and creative ways to our members all around the world,”  Netflix chief content officer Ted Sarandos said.

Lee-Joe replaces Netflix’s CMO of seven years Kelly Bennett who left the company in March. Earlier this year, Spencer Neumann was appointed as chief financial officer in the organisation.

“Netflix is a much loved and respected brand, entertaining audiences everywhere with it’s rich and thought provoking original programming. I’m thrilled to be joining one of the world’s most creative, dynamic and fearlessly innovative companies,” Lee-Joe commented.