Mumbai: Last week, Tata Sky celebrated its 13th anniversary. A brand that stands for entertainment across genres was celebrated all over the internet with tributes pouring in from the peers in the entertainment industry.

A direct-to-home service provider, Tata Sky has set standards for 13 years in the sector and pioneered HD programming, customized on-demand services and many other firsts. As the digital and creative partners, Chimp&z Inc coined the hashtag #TataSkyTeraHai and encouraged the audience to pick their favorite moments across entertainment genres that incorporated the word ‘tera’ (Hindi for thirteen).

Across social media, the audience replied with unique interpretations and #TataSkyTeraHai was a superhit activity for the brand.