MUMBAI: Alok Kapase has joined Madison Media as account director for digital buying ending his three year-long stint at Xaxis, a part of GroupM, where he was working as group head for supply operations.

Kapase has more than 8 years of experience in web and mobile advertising industry, gaming, business development & account management. He has earlier been associated with companies like Audience Science, PubMatic, Vserv and Vmax.

He had joined Xaxis in 2016 and was responsible for managing entire programmatic buying for Xaxis India. During his stint at the company, he had direct ownership of approximately INR 42 cr+ inventory buying including Youtube mastheads and Truecaller roadblocks along with OTT partnerships and other inventory deals.

Kapase is RIT College of Engineering graduate and has his MBS degree from Maharashtra Institute of Technology.