MUMBAI: On the occasion of Isobar’s 11th anniversary, group MD for South Asia Shamsuddin Jasani spoke to Indiantelevision.com on ‘Media Minds’ discussing the journey that the agency has seen in the past decade and the way ahead. He also thanked the family of ‘Isobarians’ who ‘bleed orange’ and serve the agency with all that they have.

Speaking about the transformation that the agency has seen since its inception, Jasani said, “We no longer call ourselves as a digital agency, but an agency for the digital age. We are looking at ourselves not only adding value to our clients’ digital presence but overall business as such.”

The agency has created a number of successful campaigns amalgamating a fair mix of technology, creativity, data, and strategy. Jasani remarked that Reebok’s ‘Bruises Can Be Good’, and Maruti Suzuki’s physical and digital transformation stands as his favorites from the recent years.

Outlining his plans for the future, Jasani noted that the agency will be investing heavily in voice technologies and AI & ML to create complete solutions for the brands. “We have started doing content marketing a few months back and will be working to build on this. We want to be a 25-30 member team next year.”

Listen to the complete conversation here: