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MUMBAI: Star Movies continues to scale new heights with 52 weeks of sustained leadership in the English Movie category. We celebrate this occasion in television history, as Star Movies continues being the preferred destination for English movie viewers.
As a category leader, Star Movies enjoys 29% more viewership than its nearest competitor and commands a relative share of 36 per cent. HBO follows with a relative share of 28 per cent while Pix and Zee Studio stand at 13 and 9 per cent respectively.
Commenting on this occasion, Saurabh Yagnik, GM, English Channels, Star India said, ?We believe that our leadership has been acquired through our deep insights on consumer tastes and behavior. Every aspect of our programming, marketing and scheduling has the viewer needs at the centre and this is how we maintain our leadership?.
Star Movies? exciting programming highlights include the biggest Hollywood releases such as Twilight and Wolverine to much loved film festivals such as ?For the Love of Bond ? The James Bond festival? and prestigious film industry events such as the Oscars thus making it the preferred choice for viewers.
