MUMBAI: Specsmakers, the largest optical retail chain in South India has awarded its digital business to Optima Response, a full-service agency based out of Chennai. Optima already handles the mainline business for Specsmakers.

Specsmakers has multiple digital assets including presence in social platforms. The mandate includes driving traffic to these digital assets, drive store visits, increase share of search and over time transform Specsmakers from a pure-play brick & mortar brand to an omnichannel brand.

Specsmakers CEO Pratik Shah says, “Optima has been with us for the last 12 months. They have added a lot of value to our mainline advertising. When we started looking for a digital partner, we liked how Optima approached the digital communication. They brought fresh ideas to the table and we are sure they will add value to our digital communication also.” 

Optima CEO BS Raj Narain says, “We are extremely proud of the work we do for our clients. It shows in the passion we bring to the table. Specsmakers as an organisation has very similar ethos. They just want to be the best in whatever they do. We are merely shining a light to that vision.”  

Optima is a full-service agency that works across mainline and online communication. Optima’s clients include CavinKare, VKC, Sun Direct, KLF Nirmal, D-Mart, SynPhNe etc. 

Specsmakers is a leader in crafting stylish, high-quality, eyewear at affordable prices. Specsmakers has over 275 stores across TN, Karnataka, AP & Telengana and is growing at a rapid pace. The brand offers a wide variety of high-quality fashionable eyewear with a focus on reinventing the eyewear shopping experience.