MUMBAI: Red Bee Media has been working with Cisco and 7fivefive to create a sophisticated media centric hybrid cloud environment, designed to streamline media production, playout, media processing and distribution services for global broadcast customers.

As one of the world’s leading managed services provider, Red Bee is creating a next generation media environment with cutting edge-technology including the Cisco Unified Computing System (UCS) and cloud software.

“The Media landscape has changed forever and this cloud platform, with best of breed software coupled with our own micro services will allow us to significantly change the way managed services are offered in the market.”, says David Travis, Chief Product & Technology Officer, Red Bee Media. “It allows for commercial and technical flexibility while addressing the cost challenges all our customers are facing. Our work together with 7fivefive and Cisco is a showcase of innovation with the creation of a hybrid cloud architecture that is truly unique in the media industry.”

Cisco UCS  provides a unique network architecture with cloud-like behaviour on-premise with an end-to-end hardware stack with superior performance and security to manage today’s network demands, and into the future. 7fivefive is the consulting and integration partner leading project implementation. With this new hybrid cloud media solution Red Bee can offer enhanced speed and performance across its portfolio of solutions including:

·         Access services

·         Channel origination

·         Content origination, production and post production

·         Content enrichment and distribution

·         Media management

·         OTT Streaming

Dave Ward, senior vice president, CTO of Engineering and chief architect, Cisco, says: “Red Bee is marking a milestone in the industry’s quest to transition to IP and virtualized media data centres for simpler, faster networking. Our work together with 7fivefive created a cloud-powered network with the flexibility and security Red Bee needs to scale quickly and adapt to the demands of the media and entertainment landscape.”

Red Bee Media will be showcasing its new cloud-ready platform at IBC in Amsterdam with its ‘Leaders in Live’ demonstration featuring Live football utilizing pure software defined services all in IP. You can see the demo at 11.00 Friday, 16.00 Saturday and 13.00 Sunday on the Red Bee Media Booth (14.D26).