MUMBAI: hoichoi, a leading Bengali entertainment platform with over 2,000+ hours of content, is now available on PatchWall on Mi TV, India’s number 1 Smart TV brand by Xiaomi.
This partnership was announced earlier this month along with four Mi TV 4X series ahead of hoichoi’s 2-year completion in the industry. Since then, Hoichoi has been rolled out to all Patchwall users across India. All Mi TV customers across India can access their favourite content on hoichoi which offers a variety of Movies, Classics, recently released Films (as World Digital Premieres), Original Series, Music Videos and much more. hoichoi will be providing Bengali content to over 2 million customer-base of Mi TV being the sole Bengali (regional) platform on PatchWall currently.
The new Mi TV 4X (65) is the flagbearer of the new Mi TV 4X series, with a large 163.9cm HDR LED display with Xiaomi’s in-house VPE (Vivid Picture Engine), and more. The Mi TV 4X series has been announced with an aim to bring 4K for everyone; it comprises of its flagship Mi TV 4X (65) along with Mi TV 4X (50), Mi TV 4X (43). The series is also the first in the world to come with Google’s Data Saver Mode. The new generation of Mi TVs are powered by a new and refined version of PatchWall based on Android 9 Pie, designed specifically for the Indian market while retaining support for Google Assistant thus enabling universal voice search, PatchWall now provides a large selection of latest content: 700,000+ hours of digital content across 18 different content partners.
As hoichoi completes two years of Business Operations, one of the focus points for the 3rd year is ensuring seamless availability of hoichoi content on multiple devices, especially on TV screens. hoichoi is already available on Amazon Fire TV, Apple TV, Android TV, and Roku App. Mi TV is a recent addition to their repertoire.
Commenting on the partnership, Vishnu Mohta, Co-Founder of hoichoi, said: “PatchWall allows seamless integration of hoichoi on all Mi TVs where users can choose the interface (English or Bengali) to watch their preferred content. As hoichoi is an audience-first platform and we believe in delivering not only the content of their choice but also the devices they prefer, Mi TV comes as a wonderful addition to our library of devices which will keep growing according to the needs of our consumers.”
Eshwar Nilakantan, Category Lead – MiTV, Xiaomi India said, “With our content first philosophy, we hope to bring each Mi TV user a unique experience with a personalised interface. All this and much more is possible with PatchWall inbuilt into each Mi TV. hoichoi has been synonymous with ground-breaking regional content for the digital medium in the East and we are extremely proud to have brought them on-board with their high-quality immersive content offerings for all our Mi Fans. We hope to build great properties together. Mi TV offers over 700,000 hours of content and hoichoi is a very important partner who share similar brand philosophies as Xiaomi in terms of disrupting respective industries.”
