MUMBAI: Graphic India, India’s leading character entertainment creator for original superheroes and TikTok, the world’s leading short video platform, launched short-form comic book - 18 Days: The Mahabharata, and Graphic’s female super-heroine series, DEVI on TikTok. The graphic books garnered a phenomenal 20 million views in 30 days on the platform.  

The 18 Days: The Mahabharata series is based on 18 Days graphic novels created by legendary comic book writer Grant Morrison with featuring art by Graphic India’s EVP Creative, Jeevan J Kang. Reinventing the epic Mahabharata, the series on the platform is developed with a  visually appealing storyline in a  powerful format that has never been explored before on mobile devices.

“TikTok is one of the most innovative and engaging platforms globally and we are thrilled to be working with them to redefine the comic book experience for millions of Indians across the country,” commented, Graphic India  Co-Founder and CEO Sharad Devarajan. “Graphic India will soon be reaching over 50 million views a month of our digital comics and characters in India through partners like TikTok, bringing these great stories to everyone with a mobile phone and sparking a new creative revolution in comic book storytelling for a generation.”

ByteDance Asia and MENA  Entertainment and Partnerships senior director Karan Grover said, “At TikTok we have successfully partnered with various brands to present consumers with diverse content that is compelling and engaging. Our partnership with Graphic India is to reinforce our commitment on creating novel and unique experiences in a new engaging format. We are glad that the users have enjoyed these unique stories and we look forward to bringing more such innovative content on our platform. “