MUMBAI: Arvind Ltd has recently awarded Zero Gravity Communications a digital mandate for the former’s B2C business of Shirting & Suiting Fabrics & The Arvind Store. The latter won the mandate following a multi-agency pitch.

Zero Gravity would be responsible to drive the entire gamut of digital activities from strategy to execution.

Arvind Ltd vice president Raunaq Sharma said, “Zero Gravity has a deep understanding of the brand philosophy and the firm’s strategy resonated with our business goals. We look forward to them for successfully driving our key brand messages in the region.”

Zero Gravity Communications founder Khushboo Sharma said, “The fashion retail landscape stands at the cusp of transformation due to changing preferences of customers and the proliferation of technology.”

Khushboo added, “Zero Gravity aims to develop brand loyalists through extensive and effective digital engagement and production of content. Arvind Ltd has a massive presence in the market, but an entire segment that is virtually driven, needs to be tapped to its fullest potential. And we believe, that is exactly what drove them to our agency.”

The process of sealing the deal was a difficult task. The team did a comprehensive research on the market and implemented their findings of trends in the pitch created for the account. Campaign ideas with the potential to be immediately implemented were planned out and a deep understanding of the brand philosophy was identified. After all this we can now call a successful pitch, which has been closed on the brand.

Zero Gravity, to move forward, intends to redefine ready-to-wear and bespoke men’s fashion in prominence on social media to establish a very strong and unique sense of aesthetics.