Mudra Connext wins Akai India media account worth Rs 120 million.

Mudra Connext wins Akai India media account worth Rs 120 million.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 16 September 2010 - 29 September 2010.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Akai India - Mudra Connext [Delhi] 100-120 million
Maya Appliances - Vizeum India [Chennai] 100 million
Puma ZenithOptimedia OMD NA
Creative
Amante Bates 141 Rediffusion Y&R [Bangalore] 80 million
Amrit Group [Poultry Group] - Bates 141 [Kolkata] NA
CIBIL - Saatchi & Saatchi NA
Delhi Press - Triton [Delhi] NA
HomeShop18 - Lowe Lintas NA
Mango [Times Television] - BBH India NA
Maxx Mobile - Eure RSCG India 100 million
Creative & Media
GolfWorx
- IBD India NA
 
Information compiled for period 18 Mar 2010 - 31 Mar 2010 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com