Mudra Connext wins Akai India media account worth Rs 120 million.

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Mudra Connext wins Akai India media account worth Rs 120 million.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 16 September 2010 - 29 September 2010.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Akai India - Mudra Connext [Delhi] 100-120 million
Maya Appliances - Vizeum India [Chennai] 100 million
Puma ZenithOptimedia OMD NA
Creative
Amante Bates 141 Rediffusion Y&R [Bangalore] 80 million
Amrit Group [Poultry Group] - Bates 141 [Kolkata] NA
CIBIL - Saatchi & Saatchi NA
Delhi Press - Triton [Delhi] NA
HomeShop18 - Lowe Lintas NA
Mango [Times Television] - BBH India NA
Maxx Mobile - Eure RSCG India 100 million
Creative & Media
GolfWorx
- IBD India NA
 
Information compiled for period 18 Mar 2010 - 31 Mar 2010 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com