MUMBAI: After a successful first season, CNBC-TV18, a business news channel of Network18, is back with season two of branding and marketing show 'Kiska Brand Bajega’ conceptualized by Business Of Ideas. Opening the first episode is Ayushmann Khuranna.

The second season will broadcast 13 episodes, including stalwarts from the entertainment, music and media industry. 

The show has strongly differentiated itself from the regular chat shows by giving a comprehensive intellectual experience, entertainment as well as a mind opener to delve into the world of brands, says the press statement of the news channel.

The statement also mentions that while the first segment is a tête-à-tête about the making of the celebrity brand, the other segment of the show features the MDs and CXOs of the most renowned and leading brands in the industry.

Last season it had the likes of Boman Irani, Sumeet Vyas, Atul Khatri, Madhavan Menon (managing director & chairman of Thomas Cook), Aparna Acharekar (programming head of ZEE5) and this time too, we have some prestigious names like Shailesh Haribhakti (Chartered Accountant | Board & Audit Committee Chair | Independent Director | Evangelist - Economy, ESG, IR &ExTech), Praveen Tyagi (MD, PACE) and some more gracing the show.

Business of Ideas head Aditya Bhat said, “The thought behind Kiska Brand Bajega was to take marketing to a larger audience. So far, shows have been catering to a niche, mainly the CXO strata of society. Marketing is a concept that surrounds us all and hence making it more accessible was a natural step.”

“The media landscape is also changing rapidly with an increasing number of Apps and Platforms competing with traditional media and this show captures these shifts as well. With us getting an overwhelming response on Season 1, it has pushed us to uncover more such brand stories and bring marketing closer to the end consumer,” Bhat also adds.