MUMBAI: When the entire world is hobbled by a never-before-seen pandemic of this scale, what the world wants is an unwavering sense of camaraderie that is rooted in humanity. In such a crisis, people and organisations, transcending all man-made restrictions, help each other so as to put up a collective fight against the Covid2019 pandemic.

The country has already seen how the entertainment industry has come out to help those in need of succour.    

Now, media organisations are coming to the forefront in this hour of crisis to do their bit for the health and safety of individuals who are at the forefront in their battle against the pandemic.

Star India and Disney+Hotstar have joined hands with the NGO Project Mumbai by donating 200,000 personal protection equipment (PPE) kits to the health workers at BMC and an additional 10,000 khakhi-coloured kits for the Mumbai police.

Mumbai, which is seeing a spike in cases with each passing day, needs the consistent support and help of non-governmental organisations in dealing with a massive crisis like this one. This is where Star India and Disney’s contribution matters. The support will help the ongoing efforts in meeting the demand for PPE kits for almost four weeks. Showcasing solidarity with the numerous medical, health, and protection warriors, the initiative seeks to equip the selfless warriors who are at the frontline, battling the pandemic.

Project Mumbai CEO-founder Shishir Joshi told Indiantelevision.com that Uday Shankar, president of The Walt Disney Company Asia Pacific, and chairman of Star India, was very keen to extend a helping hand to help Mumbai tide over the crisis.

“Uday Shankar was very keen to do something for Mumbai. Star has its base prominently in Mumbai. He himself has lived in Mumbai for a longer period of time. He asked us what needs to be done. We told him that doctors need to be helped out. They need PPE,” he said.   

According to him, this is biggest contribution of its kind by a media company in India after Covid2019 has broken out. People need to come to help the city, especially given the fact that Mumbai has been seeing spike in cases.

Project Mumbai has been at the forefront of helping the needy in these times. “We are feeding over 2,000 doctors every day. We are also feeding 70,000 homeless people,” said Shishir Joshi.