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MUMBAI: BuzzCity, the global mobile media company, today releases the results of its Global Mobile Advertising Index for Q3 2010. The data, gathered over the three month period from July - September, reveals worldwide growth in mobile advertising of 17%.
During this reporting quarter, a total of 54 markets each delivered monthly traffic exceeding 10 million impressions per month ? an increase from 44 markets in Q2 and 32 markets in Q1.
The top 20 most active countries in Q3 were:
Dr. KF Lai, CEO of BuzzCity, said: ?No less than 14 countries have witnessed double digit growth in mobile advertising over the last three months, with three markets, Libya, Korea and Kenya, seeing triple digit growth.
?India, Turkey, the United States, Malaysia, South Africa and Mexico have seen three straight quarters of double digit growth. The key countries that stand out as showing strong sustainable growth are India, with an average growth of 79% over the last quarter, Turkey(54%) and the US (49%).?
The report yet again proves the growth of the Indian mobile internet market. India has been maintaining its 2nd position after Indonesia for the last three quarters. More than three billion ads have been served to Indian audiences in Q3 2010.
The Global Mobile Advertising Index tracks activity across BuzzCity?s network including over 2500 publishers across the globe. The findings represent a measure of advertiser demand for mobile internet advertising.
