MUMBAI: As the pandemic rages on, channels are struggling to survive. Amidst this, TV Today Network announced that the transmission of its Hindi news channel Delhi Aaj Tak will be discontinued from the midnight of 30 June 2020.
It is likely that the network is unable to sustain the channel with the fall in ad revenue. However, it did not provide any reason for the closure of its channel in its letter to distributors signed by senior VP distribution KR Arora. It is likely that the shrinking of the ad pie due to the pandemic is prompting companies to take such harsh decisons.
Delhi Aaj Tak, also known as 'Dilli Aaj Tak,' was launched 12 years ago on 31 December 2007. TV Today Network also has three other channels Aaj Tak (Hindi), India Today Television (English), Aaj Tak Tez (Hindi).