NEW DELHI: Popular Indian biscuit brand, Parle-G, has recorded its best sales in eight decades during the lockdown period.
As per media reports, Parle Products category head Mayank Shah said, “We’ve grown our overall market share by nearly five per cent, out of which, 80-90 per cent of this growth has come from Parle-G sales. This is unprecedented.”
Parle-G's Rs 5-pack biscuits came in handy for many migrants who walked back home. Even during this difficult time, when all major factories were closed and supply chain was hampered, Parle Products was swift to resume operations to reach maximum sales.
The company also restocked its distribution channels within a week to ensure the availability of the product during the lockdown.
Its’ been over 80 years since Parle-G was first introduced in India and it has over 130 factories across the country out of which 120 are continuously producing units.
Here’s how netizens celebrated the news on Twitter.
Parle-G is my favourite and itbis my childhood memory I love Parle-G is the one of the oldest company because my mother and father also used to eat parle-G in her/his childhood.#ParleG @officialparleg
— Nikhil Kumar Gupta (@nikhilk388) June 9, 2020
#ParleG is not only a biscuit it's an emotion
"
Started cravingWhen i see #ParleG biscuit is trending
Highest Sales in 82 years during COVID-19#ParleG @officialparleg pic.twitter.com/VMyNNPeNFM
— Thakur Shriom singh (@ThakurShriomSi1) June 9, 2020
@officialparleg is the most selling biscuits in this pandemic #Covid_19
5-rupees-a-pack cookie came handy for many migrants who walked back home
Bharat ka Apna Hero #ParleG pic.twitter.com/3NaSz60qlq
— Bhavesh Parate (@the_bhaveshp) June 9, 2020
@officialparleg is the most selling biscuits in this pandemic #Covid_19
5-rupees-a-pack cookie came handy for many migrants who walked back home
Bharat ka Apna Hero #ParleG pic.twitter.com/3NaSz60qlq
— Bhavesh Parate (@the_bhaveshp) June 9, 2020
