MUMBAI:In its aim to promote the range of Philips MP3 players CAM, MUSE and ARIAZ in colleges across India, MTV India has tied up with Royal Philips Electronics, to carry out the ‘Philips & MTV Go Gear Mp3 Challenge’ campaign.

The challenge is being conducted across five metros - Delhi, Mumbai, Bangalore, Kolkata and Chennai. As part of the campaign, students can enter the challenge online by visiting the official MTV Facebook page, where they are required to upload videos of themselves singing their favourite songs. They can participate in the ‘Philips & MTV Go Gear Mp3 Challenge’ that occurs in the ‘Go Gear Listening Booths’ in their colleges. 
 
All that the participants have to do is to sing their favourite songs in these booths. They would be judged by the MTV VJ Bani J. The winners will be awarded Philips MP3 players,

Says MTV India channel head Aditya Swamy, “The core of MTV is music and young people. Our partnership with Phillips is just that. It leverages our strength beyond the TV business.”
 
Adds Philips GM & Country Head, Media; Amit Tiwari, “This was a showcase that connected Offline , online and on ground activations. Our range of MP3 players are extremely hip and happening, and totally perfect for the fast-paced lifestyle of today’s youth.”