NEW DELHI:  OMD Mudramax executive vice-president Tarun Nigam has quit and will launch his own startup. As per sources, he has co-founded Sendi, an on-demand personal assistant services startup. Nigam has spent around three years in the company. Before Joining OMD Mudramax, he was the CEO and co-founder, PM Media Solutions.

Nigam has about two decades of experience in the advertising world, over the years he has played an important role in brand building for many leading brands.

In his versatile journey, he has worked with established brands like Diageo, Radico, Gillette, Hero Honda, Hero Cycles, Monte Carlo, Oracle, Richemont, LVMH, Samsung, Suzuki Motorcycles, Starwood Hotels, Tetrapak, VLCC, Wrigleys, Yahoo and Makemytrip.com amongst others.