MUMBAI: As mainstream entertainment took a hit during lockdown, it opened up the doors for smaller production houses to experiment and provide content to hungry audiences. Production house Boundless Media came up with two new mini-series Objectified and Unseen exploring the darker side of the pandemic and mental health issues.
“Our aim is to spark a conversation about mental health and what people are going through in this pandemic. We want this series to be relatable and reach as many people as possible,” says Boundless Media founder and creative producer Natasha Malpani Oswal.
She explains, “As creators, we are not only thinking of what is happening in India but what is happening at a global scale digitally. We are working on stories that could travel. We are especially targeting Gen Z and millennials because they are mostly online and digital-first. We are on the lookout for creative talent.”
While Objectified is a mixed media animation series that brings household objects to life, Unseen is a darker, riveting series of four ordinary people in an extraordinary situation that explores mental health, grief and anxiety. The creative house is looking at more short films and animation content.
Oswal mentions that everything from casting, scripting, direction and editing has been done staying at home. The series is shot at the respective home of the actors.
She says, “Filming at home is quite challenging. When you shoot a series, we scout for location, art direction, check the lighting and the overall look and feel. But here the series has been shot with natural light and art direction was done over a call with actors. They were also multi-tasking, we did a lot of rehearsals, we prepped their houses and actors also cooperated with shot taking. It was a learning experience and it pushed us to be more creative.”
Oswal also points out that a lot of cordination took place between actors and the Boundless Media to ensure proper surrounding and to maintain the quality of show.Actors took help from members at home while directors guided them to take proper angle, location and shot.
The series will be available on YouTube.
