NEW DELHI: Moving Walls has appointed D Sriram, current chairman of Ebiquity China, to its board of advisory to upscale its business transformation and expand its business in north Asia.

Sriram said, "I've long been a fan of the power of data and programmatic buying and the promise it holds of making advertising relevant and useful to consumers, hence more effective for brands. Moving Walls is a pioneer in this space, identifying and solving the problems as a way of making programmatic out-of-home (OOH) and omnichannel audiences a reality."

He is an advertising and media veteran with over 30 years in the industry across Asia, having run Starcom Mediavest Group Asia for seven years and spent the latter half of his career in greater China leading Aegis Group China and being an independent consultant over the course of his career. He was also a part of China's cloud-based advertising delivery system eBUS before it was sold to IMD. He later joined Vpon as COO - an ad-network and DSP player in North Asia.

Managed by a board of industry experts, Moving Walls' patented location-based media measurement platform powers planning and buying tools that help advertisers optimise their media spends on outdoor advertising.

“Moving Walls has established a global leadership position in delivering outcome-driven marketing campaigns by measuring audiences in the real world and integrating it with the digital world," said Moving Walls founder and CEO Srikanth Ramachandran.

"I believe that having Sriram’s advisory services will be of tremendous value. Sriram’s wealth of experience with global agencies across multiple markets will also help us strengthen our value proposition to the agencies and large global clients. As we enter north Asia - home to three of the largest top 10 OOH media markets globally - we are pleased to announce the appointment of D Sriram onto our advisory board," he added.