KOLKATA: With the lockdown accelerating the growth of India’s gaming market, the country’s leading game streaming and esports app, Loco, has witnessed a 6x growth in DAUs in the past month. The viewership increase has been driven by a growth in the number of active streamers on the platform, including India’s top streamers, who are now actively streaming on Loco. Monthly active streamers have increased by 122 per cent month on month during the last three months and continue to accelerate at a breakneck pace.
Loco sees over 1,000+ hours of live gaming content being streamed per day and this is likely to grow further in the coming months. The platform enables users to watch and stream gameplays of different games such as PUBG Mobile, FreeFire, and Call of Duty Mobile. Loco houses some of India’s top competitive gamers such as Jonathan, Ghatak, IND Snax, and Xyaa, who, along with top teams like Fnatic, IND, 8bit, and Team Tamilas, provide viewers with the very best of gaming entertainment. The platform is also pioneering the regional language game streaming space with regular South India-focused programming being created in association with Sky esports and Midfail, the leading Tamil streamer, streaming on the platform.
Commenting on Loco’s growth trajectory, Pocket Aces founders Anirudh Pandita and Ashwin Suresh said, “With game streaming and esports, we are witnessing the rise of a completely new category in entertainment and we are excited to serve this ecosystem through Loco. Over the past few months, we have seen consumption growing rapidly and this has been accompanied by strong positive sentiment from content creators, publishers, and advertisers. The gaming community and culture is getting stronger by the day as the sector transitions from a niche hobby to a mainstream interest. We are now seeing streamers come to the fore from various walks of life and different parts of the country, entertaining audiences in their own unique way. We are really grateful for the support of various ecosystem participants and believe that we are just scratching the surface when it comes to the potential of this sector.”
Loco’s notable growth comes amidst a recent report on India’s media and entertainment sector by FICCI and EY, stating that the online gaming industry grew at a rapid rate of 40 per cent in the year 2020. With a mission of transforming esports into popular culture in India, the homegrown app forged an esports partnership with Redbull, manufacturer of the world’s leading energy drink to broadcast the finale of the Red Bull Flick tournament. The platform has also struck an industry-defining strategic alliance with Fnatic India, where the two will co-create unique esports content together which includes multiple tournaments and non-fiction shows. In August, Loco, in association with the POCO M2 Pro hosted its first ever original PUBG tournament that garnered over three million views, with Team Celtz winning the tournament and 8bit Akshat winning the MVP title.
Being one of the earliest entrants in the Indian game streaming and esports broadcasting space, Loco has cemented its position in the rapidly growing ecosystem which comprises over 600 million gamers.
