Philips India today launches a digital campaign  #StyleThatSpeaksForYou, with the purpose to re-ignite woman’s love for their hair and need to take care of them. The genesis of this campaign is from a simple observational insight that women use their hair to express themselves in small ways every day.

Sharing a brief concept note and details of the campaign below for your reference.

Hair has a language of its own, a language the world understands. Women use their hair as an extension to express their myriad moods and expressions. Often, this is a more effective way of getting the point across than using words themselves. Hair holds a special place in a women’s lives, and why caring for their hair is important - irrespective of the circumstance. The campaign #StyleThatSpeaksForYou, puts into focus the importance of how hair is an important tool to express oneself and therefore they should be cared for and styled - "kyunki baal bolte hain".

Commenting on this new campaign, Gulbahar Taurani, Vice- President, Personal Health, Philips Indian Subcontinent, Philips India says, “Over the years, Philips has put its consumers’ needs first and has introduced innovative solutions that has aided in activation of  the magic of beauty. This insight also becomes the genesis for our campaign that resonates with women and their needs to express themselves.  This campaign puts into focus the importance of how simple act of hair styling & haircare enable their hair to do the talking with its unique & beautiful silent language.”

To promote the importance of hair care and styling, Philips’ will be launching this campaign across all its social media channels.