KOLKATA: Airtel today announced a partnership with VOOT to bring more premium digital content on to its Airtel Xstream platform. Under the partnership, it will allow users to get access to premium VOOT content across multiple screens.
The rich portfolio of VOOT includes movies, originals, new episodes of their shows from Colors, MTV India and other Viacom-18 owned TV channels. This includes shows like Splitsvilla, MTV Roadies, Naagin, Kaisi Yeh Yaariaan, Choti Sarrdaarni, Bahu Begum, Bepannah in Hindi, the upcoming season of Bigg Boss as well as many regional language shows.
Airtel Xstream users can also enjoy a host of English shows like Feet Up with Stars, Work it Up with Sophie, BFF’s with Vogue, VH1 Inside Access with Miss Malini, Urban Wanderers and Trend Setters amongst others. The content from VOOT comes in seven languages - English, Hindi, Tamil, Gujarati, Kannada, Bengali & Marathi.
India, which has the world’s second-highest number of internet users is seeing a massive surge in demand for video content as smartphone penetration deepens. With this partnership, Airtel Xstream has added to its premium content library of over 10,000 movies & shows and hundreds of LIVE TV channels.
Bharti Airtel content business and partnership head Nupur Chaturvedi said, “We are on a mission to deliver best-in-class digital entertainment experience to our users and make Airtel Xstream app the go-to destination for India’s entertainment needs. We are thrilled to partner with VOOT and bring their premium video content to our users.”
Viacom18 digital ventures COO Gourav Rakshit said, “We at VOOT have been keeping the country’s spirits high during these challenging times through various partnerships to bring meaningful and entertaining content for our viewers. Given the exponential demand for content, our collaboration with Airtel Xstream will help us reach and deliver our content experience to a larger audience base. We are elated to partner with a like-minded brand that resonates with our ideologies and is sure to help us make content viewing an enriching and engaging experience for all our viewers.”
