KOLKATA: The leading Bengali OTT platform, Hoichoi, has completed three years in the industry with its grand launch in 2017. It has achieved a subscriber base of 13 million with 40 per cent of its revenue coming from international customers. It has also doubled its revenue in the past year.
With the vision of "entertaining people in their local language” and having over 60 Originals and 50 World Digital Premieres, Hoichoi has unveiled a fresh slate of 25 new Originals, two first day first show films and multiple world digital premieres for the upcoming year.
As a Hoichoi subscriber spends 50 minutes a day on the platform, the OTT player is always keen on bringing the best of technology for its customers. It has revealed a sneak peek into its new UI/UX (user interface/user experience) built which is seamless and easy to use for the customers.
A parental control feature will soon be added, which comes with Hoichoi being among the top 15 OTT platforms of India who have signed up for a unified self-regulation process with IAMAI for classification and demarcation of content available on all video-on-demand apps and websites in India.
Having customers over 100 countries including places like Japan, Sweden, Argentina, Iceland and more, Hoichoi has also announced Carrier Billing. It is an affordable way to consume content in the form of sache pricing and to buy a weekly or monthly subscription by paying with their mobile balance. This will be soon available for users in Bangladesh and Middle East. There’s also, subscription bundling, specifically for customers in India with JioFibre and Bangladesh with its top telecommunication network.
