KOLKATA: Homegrown OTT platform ShemarooMe Box Office is now venturing into the regional space with Varmaa, the Tamil remake of Telugu blockbuster Arjun Reddy.

Varmaa is helmed by the national award-winning director Bala and features Tamil superstar Chiyaan Vikram’s son Dhruv in the titular role. The movie, seen as the master filmmaker’s intense take on romance, is available to audiences on pay per view.

The brand recently launched its TVoD service, better known as pay per view, for regional audiences and is attempting to break the language barrier when it comes to entertaining cinema lovers.

Varmaa can be watched on ShemarooMe Box Office by subscribers and non-subscribers alike. Fans can log on to the ShemarooMe website or BookMyShow and purchase a ticket, priced at Rs 140, and tune into the movie online. The ticket allows families to enjoy the film over and over again for three days.

Varmaa is a direct-to-OTT release. While both the original Arjun Reddy and its Bollywood adaptation Kabir Singh starring Shahid Kapoor made bank at the box office, they were called out for glorifying misogyny and abuse.

Critics dubbed Varmaa a faithful adaptation of its source material, while also mentioning that Bala has added his own little twists in some aspects of the characters and story.