NEW DELHI: The India Today Group has planned to launch an array of programming content produced exclusively for the upcoming Bihar Assembly Elections.
On Aaj Tak, there are six dedicated shows being aired: Hello Kaun – an interactive show on issues that impact Bihar, Election Express – an election travelogue, Swetpatra – detailed analysis of Bihar elections, Patliputra – the political history of Bihar, Kiska Hoga Rajtilak – a news-based election bulletin, and Bullet Reporter – which encapsulates the electoral journey through 10 constituencies with deputy editor Chitra Tripathi.
The media group’s English news channel India Today TV is also ready with a series of special programmes exclusive to the hotly-contested polls in Bihar. The line-up includes Bihar Express – a compilation of stories from the heart of the action; Ground Zero Bihar with anchor Rajdeep Sardesai – news stories from ground zero of the first elections since the Coronavirus pandemic; and X Factor which will tackle the hot-button issues in these elections.
Both Aaj Tak and India Today TV will have dedicated live bulletins in the morning on each polling day along with comprehensive reports from an on-ground team of reporters. The channels will be live from 5 to 10 pm on the last day of polling with their exit polls report. Counting day will be covered extensively with special programming from 6 am onwards.
On digital, an exclusive campaign Garv se Bihari is underway with which the brand is reaching out to the youth of Bihar through various celebrities and social media influencers. The campaign aims to evoke a sense of pride in not only being a citizen of the state but a responsible citizen as well. The influencers will discuss the importance of exercising the right to vote while ensuring everyone follows the pandemic protocols of mask, sanitization and distancing norms. The idea here is to drive home the point that being proud citizens means responsibility towards self, society and the state.
In print, India Today magazine is focusing on special analysis and in-depth features on why the Battle for Bihar matters, including profiles of key political personalities, SWOT analysis of the contesting parties, the colour of the campaign battle and what the outcome will mean for both the state and the country.
