KOLKATA: Homegrown short video app Mitron TV has unveiled a discovery platform called Atmanirbhar Apps on the occasion of National Unity Day. With the launch of Atmanirbhar Apps, Mitron TV wants to urge people to become ‘Vocal for Local’ and to bring the spotlight on Indian apps from various geographies.

The app envisions to strengthen homegrown technology on a grand scale by making it easier for users to identify Indian apps for their various needs. Currently, the platform hosts more than 100 apps across categories like e-governance, utility, agriculture, gaming, entertainment, lifestyle, and e-learning, among others. It plans to bring 500 more by the end of this year to bolster its roster that includes Kifayat, Grocit, Jain Thela, Home Shoppy, YourQuote, Vridhi Stores, Xploree AI Keyboard, mParivahan, and more.

Mitron co-founder & CEO Shivank Agarwal said, “It gives me immense pride and pleasure to bring Atmanirbhar Apps to the Indian users on National Unity Day. After PM Modi’s clarion call in May this year to be Atmanirbhar, and to focus on the creation of a Made in India ecosystem, we felt that it’s highly important to let users discover noteworthy Indian apps that are doing exceptional work to keep India running. This is a small effort by Mitron TV to celebrate self-reliance and promote domestic businesses.”

Mitron co-founder & CTO  Anish Khandelwal said, “When we launched the Mitron TV app, we never imagined that users will shower us with so much affection that we will cross 39 million downloads within six months. This validated our belief that Indians have a trust factor towards local apps, which led us to launch Atmanirbhar Apps.’’

Mitron TV has also kicked off the #AtmanirbharPledge campaign to support the visible momentum for #VocalForLocal. The campaign appeals to Indian users to choose domestic substitutes in the app world, and channelize their support for an Atmanirbhar Bharat.