KOLKATA: The last few months have changed the way the world functions. Consumers are now looking at entertainment beyond the traditional DTH and cable TV. Since the pandemic, Zee5 has seen over 3X growth in its consumers. To enable easy access to OTT entertainment content, Zee5 has been working very closely with Internet Service Providers (ISPs) across the country. The streaming platform’s  latest partnership is with Connect Broadband, one of the largest ISPs of Punjab.

Consumers today are demanding more options and value from their internet service providers. Through the alliance with Zee5, Connect Broadband will enable easy access to the platform to its consumers via simple add to bill instructions.

To get access to Zee5’s premium content, movies, and live channels, Connect broadband consumers need to validate their registered mobile number via OTP either on Connect BB website or via Connect BB mobile application.

Zee5 offers over 100+ originals across genres, apart from a vast library which has over 1.25 lakh hours of content across 12 languages that include popular TV shows and blockbuster movies spanning various genres and formats.

Zee5 India SVOD SVP and head Rahul Maroli said, “In a connected world, the role of ISPs is critical to connect the household to the world. The past few months have seen an increased demand for broadband internet as people turn to the internet for work, entertainment, and communication. The strategic alliance with Connect Broadband enables us to provide our bespoke entertainment experience to an even wider audience. With consumers now looking at digital platforms to fulfil their entertainment requirements, we wanted to ensure that consumers get a seamless experience with the best of content to choose from. The alliance will leverage Connect broadband’s reach and Zee5’s content and technology to deliver seamless entertainment to the entire Punjab region.”

Connect Broadband spokesperson said, “With massive surge in consumption of digital content Connect Broadband makes it simpler for customers to access rich content from Zee5 without having to worry about data. During such unprecedented times, we urge all the citizens to stay home and stay calm, while we continue to serve the best of entertainment content across languages, genres, and a spectrum of devices. Our partnership with Zee5 enables us to maximise our reach by appealing to a massive content for Connect Broadband consumers. With this proposition, we are enhancing our relationship and reach with our customers.”