MUMBAI: Kansai Nerolac Paints Ltd (KNPL) has launched a new digital film in line with its Aaj Careful toh Kal Colourful (Be careful today for a colourful tomorrow) campaign to celebrate the festival of Diwali. Through the video, Nerolac beautifully captures the recovered hues of the environment during the lockdown and inspires consumers to do their bit to care for these colours.
The digital film showcases various instances of the lockdown’s positive impact on the environment such as the Himalayas being visible from Punjab due to the reduced levels of air pollution, the shimmering and clear waters of river Ganga, flamingos migrating back to Mumbai and more. The film encourages citizens to nurture and protect the environment this Diwali by using diyas made of clay, preventing air and noise pollution by trying to avoid firecrackers, and planting trees.
Kansai Nerolac Paints Ltd executive director Anuj Jain said, “The lockdown has taught us a lesson on the impact of care. Mother Nature has blessed us with gifts in abundance. This is yet another chance to colour her. We at Nerolac, have always believed that acting responsibly today, will herald a brighter tomorrow. Our Diwali campaign reiterates this thought by encouraging consumers to celebrate a safe, environment friendly, yet colourful Diwali.”
Conceptualized and created by FCBUlka and directed by Kashif Memon, the film is being promoted across Nerolac’s digital and social media platforms.
FCB Ulka president- Mumbai Kulvinder Ahluwalia said, “Nerolac has been building on the theme of Aaj Careful Toh Kal Colorful. It is an interpretation of a fundamental life truth, the actions we take today will impact the kind of world we would live in. For Diwali, Nerolac is building on this theme with a message that encourages all to reflect on the learnings from the lockdown which helped cleanse the environment and taking care to continue to sustain this improvement.”
Early this year, Kansai Nerolac Paints Ltd launched its campaign, ‘Aaj Careful Toh Kal Colourful’ with intent to underline the importance of taking necessary precautions in the current Covid2019 situation to ensure a colourful future.
