KOLKATA: Since its rebranding, the India tour of Australia is the first major sporting event to be aired on SonyLIV. While the digital arm of Sony Pictures Networks India (SPNI) created quite a buzz on the back of its original content, it’s continuing to promote all its tentpole properties aggressively. Following the same route of marketing for Scam 1992: The Harshad Mehta Story, SonyLIV has chosen The Times of India (TOI) front page for advertising the India-Australia series.

The ad published on TOI mentions four sponsors – WinZo and McDowell’s No1 as co-powered sponsors, IIFL Finance and MUTUAL FUNDS Sahi Hai as segment partners. It also promotes upcoming shows like Sandwiched Forever, Gullak 2, College Romance Season 2, Girls hostel 2.0, along with other promotional content. Along with print, SonyLIV is actively pushing the sports event on its social media handles as well.

The two-month long India tour of Australia comprising a three-match ODI series, followed by a three-match T20 series and a four-match Test series has started streaming on 27 November. This is India’s first international tour after nine months post the global Covid2019 pandemic lockdown; India last played New Zealand in February 2020. However, it will be available for premium subscribers only.