NEW DELHI: Reverse Thought Creative Studios has won the digital mandate for ICICI Prudential Pension Funds Management Co Ltd. The agency will develop and manage creatives on topics relevant to the present and prospect investors in the National Pension System (NPS) of ICICI Prudential Pension Fund Management Co Ltd.

“We the ICICI Pru Pension Team have engaged with Reverse Thought Creative Studio for our social media communications as they were well recommended by the team at ICICI Pru Life Insurance. The team has done justice to our vision and objectives,” said business head - pension & annuity Rahul Bhagat.

“Working with ICICI Prudential Life Insurance, ICICI Prudential Asset Management and ICICI Bank since the last few years, we understand what the brand stands for and we take great pride in reinforcing their message along with a strong value proposition with each creative,” said Tushar Garg, creative director & founder of Reverse Thought.

“ICICI Prudential Pension Funds Management Co Ltd is the first and only company that we are working with in the NPS sector and we are learning something new about the subject every day. It’s a rich and rewarding experience for us and the team at ICICI Prudential is very supportive," added Reverse Thought Creative Studios director & co-founder Sunidhi Garg.

ICICI Prudential Pension Funds Management Co Ltd is the latest addition to the pool of clients Reverse Thought caters to, like AllCargo Logistics, Goodricke Tea, Amalgamated Plantations, Aditya Birla Group, and Sun Pharma, to name a few. They specialize in digital and social media marketing, content creation, still photography, web and app development, motion graphics, video creation and all it takes to build, promote and market a brand.