NEW DELHI: Netflix and Disney+ have been massive hits in the Nordic market, attracting half of more than three million additional streaming subscriptions purchased in the last 12 months, as revealed by a recent Mediavision report. Disney+ alone has been subscribed by close to 1.2 million Nordic households, rendering a household penetration of 10 per cent in the region. 

The rapid growth of Disney+ has outperformed all other competitors thus far, and the service has immediately climbed up the Nordic top-5 list – joining Netflix, Viaplay, HBO Nordic and C More.

Local Nordic streaming actors have also grown substantially, with approximately 1.5 million added subscriptions collectively. Each Nordic country has at least one local streaming service. In total, these homegrown services now amass more than 5.6 million subscriptions.

The biggest player is Viaplay, partly explained by it being available in all four Nordic countries. Among the strictly domestic services, TV2 Play in Denmark is the largest, followed by TV2 Sumo in Norway.

Nordic households have also increased their spend on paid streaming. This entails that a paying streaming household now spent approximately 19 euros per month for an average of 2.1 services in fall of 2020. This represents an increase in spending of approximately 10 per cent in one year.

The Nordic market today boasts of 13.6 million subscriptions in total.