KOLKATA: Millennial-focused global content creator Insight TV has struck an exclusive distribution deal with MX Player, marking its foray into the Indian market. Under the partnership, Insight TV will launch the channel on MX Player India, as well as on its international platforms in the US, UK, Canada, Australia, New Zealand, Bangladesh and Nepal. The announcement was made today by VP media sales and Insight TV Studios US, and Mansi Shrivastav, SVP & head – content acquisition at MX Player.
“Being available on MX Player provides Insight TV an opportunity to reach a massive audience in India and around the world,” said Boot. “With 65 per cent of India’s population below the age of 35, Insight TV is the ideal network for the country’s burgeoning gen-Z and millennial population.”
MX Player has fast grown into becoming an entertainment super app on the back of its vast range of OTT offerings, games, audio music and video playback, all seamlessly integrated on one platform for the discerning viewer. Streaming premium content for free, this ad-supported video on demand (AVOD) platform caters to over 200 million monthly active users in India. The brand expanded its OTT services to select markers across Southeast Asia, Middle East, North America and the United Kingdom in March of this year to help serve quality digital-first entertainment to a wider global audience.
“Audiences today are open to experimenting with OTT content, trying new genres/formats from across the globe. We strive to curate a wide range of previously inaccessible content that is available to stream for millions of users, not just in India and the Indian diaspora in international markets, but for all audiences globally," added Shrivastav.
Insight TV is currently available in 49 countries on a myriad of linear and digital platforms around the world. The channel specialises in influencer-led adventure sports, travel and lifestyle story-driven content for millennial and gen-Z audiences. MX Player viewers will have access to hundreds of original programs on Insight TV such as the new esports competition series Making the Squad: FIFA 21 Edition.
Starting 23 December, Insight TV can be found on MX Player under the live tab for mobile viewing. On the web browser, viewers can find Insight TV under both the entertainment channels and live TV categories.
