MUMBAI: Streaming platform Eros Now has partnered with Applause Entertainment to create a premium romantic comedy series titled Udan Patolas. The audience can look forward to a fun-filled entertaining piece of content with intense emotion and drama that will be seen on the OTT.
Udan Patolas, is the Indian adaptation of hit Israeli series Honey Badgers from Armoza Formats, a riveting story of four friends and their aspirational journey in Mumbai. This is a tale of a strong sisterhood replete with inside jokes, emotional upheavals, and many unplanned comic moments. The Eros Now Original series is produced by Applause Entertainment in association with Sol Production and is directed by Shakti Sagar Chopra. It features Aastha Sidana, Sukhmani Sadana, Apoorva Arora, Poppy Jabbal, Tanya Kalra, Manik Singh, Rajbeer Singh, Mayank Arora, Vaibhav Talwar, and Rakesh Bedi.
Eros Group chief content officer Ridhima Lulla said, "At Eros, our constant endeavour is to present audiences with fresh and fascinating content in varied genres. The partnership with Applause Entertainment is a step further in enhancing our robust Originals library and continue to attract audience across demographics and geographies. We have always presented Indian content internationally and with Udan Patolas we will now be showcasing an international adaptation for our viewers.”
Applause Entertainment CEO Sameer Nair said, "We are excited to partner with Eros Now to build their slate of original content. We are glad to be able to entertain and delight their customers with two exciting series from the house of Applause, starting with Udan Patolas.
Recently, Eros Now unveiled its strategic market expansion plan, as part of which it will add 46 new titles – comprising 33 film premieres and 13 original series – in 2021. The platform caters to 36.2 million paid subscribers and 211.5 million registered users worldwide as of 30 September 2020.