NEW DELHI: Religious genre is the top gainer for week 01, 2021 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 1.1 per cent.
In this category, Sanskar has gained the highest OTS with 98.2 per cent. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.
This week, the Hindi news has emerged as a close second on the top gainers list with a marginal growth of 0.5 per cent in the all India market. In this genre, ABP News has gained the highest OTS with 99.9 per cent.
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Among other genres, business news, English GEC and business news and music genre has grown slightly by 0.38 per cent, 0.28 per cent and 0.09 per cent respectively.
