KOLKATA: Voot Kids has teamed up with Green Gold Animation for 21 digital exclusive movies of desi boy wonder Bheem, to provide young viewers with access to their beloved character.
With handpicked toons that drive fandom, Voot Kids’ character slate is perhaps one of the largest in the world amongst the kids’ digital genre. From international premium animated legends to home-grown super heroes, the OTT platform has become a one-stop destination of the best characters that kids love. Witnessing high traction from metros as well as small cities has made Chhota Bheem one of the few toons that has international appeal with Indian sentiments.
Debuting exclusively on Voot Kids, the Voot Kids Moviethon – Bheem special is a mammoth endeavour to bring Bheem and his fans closer than ever before. With 21 digital exclusive movies now available, the association with Green Gold Animation will further add depth to the app’s diverse content slate. The biggest blockbuster Bheem in the city will showcase Bheem in a new look, in a new city with a new adventure, along with 20 other monster hits from the toon space. With every story having masti and acchai, Bheem’s endearing and empathetic quality along with good values that kids sublimely imbibe is what the platform stands true to.
Voot Kids content head Ashutosh Parekh said, “With over 200 characters across our diverse and expansive content library, we aim at creating a wholesome experience for our young viewers to enjoy their favourites at their will. From our launch, Bheem continues to trend in top characters, making it a strong, stable and lovable character that works well with our young users and their parents.”
“This is definitely one of the biggest content driven initiatives in the kids digital space ever, and we are excited and hopeful that our digital exclusive 21-movie partnership will bring so many different avatars of Bheem and significantly add diversity to our content slate. We will continue to invest in creative storytelling that our users will cherish,” he added.
Green Gold Animation founder & CEO Rajiv Chilaka said, “As the creator of Bheem, as a character has evolved over the last decade than any other IP, with a worldwide fan following. Voot Kid’s content team’s global benchmarks for engagement and curation convinced us that the platform would be the perfect digital home for our characters and fans to build a deeper bond. The scale and the nature of this content partnership got us excited, given it is one of a kind that the kids entertainment genre has seen till date. These kinds of initiatives rewrite the rules of disruptive content strategy as we are thrilled to be a part of it.”
With a mission to make screen time meaningful for kids, Voot Kids has struck a balance between fun learning and entertainment. Voot Kids will bring almost all possible avatars of Bheem together. From the 3D version of Super Bheem, the classic 2D avatar of Chhota Bheem, the fun filled short format stories as Chatpat Bheem, the action oriented slant that comes with the Chhota Bheem Kungfu Dhamaka storylines, the platform will further enrich their content slate to deliver a holistic experience to its viewers.
