NEW DELHI: Made-in-India speciality tea brand Teamonk Global has appointed Intertwined Brand Solutions as its marketing partner. The agency will design and execute brand solutions for both global and domestic markets for the brand.
As the integrated marketing partner, the agency’s responsibilities will include framing digital creative strategies, strengthening brand positioning, offering digital innovation for Teamonk Global online and offline campaigns, thus raising awareness, and carving space in the speciality tea market space in the international as well as the home turf. The major focus will be to promote and take Teamonk forward in the F&B ecosystem journey and their focus on healthy living. The agency would also manage SEO responsibility for Teamonk.
“From the company’s standpoint, our vision is to create a global tea brand with an international footprint, by offering a range of the finest ‘natural’ hand-picked teas, fresh from the best high grown tea plantations. With Intertwined as our integrated marketing partner, we are certain that Teamonk’s story reaches a wide audience from holistic and creative perspectives,” said Teamonk Global co-founder & CEO Nalin Sood.
Intertwined Brand Solutions founder Divya Pratap Mehta said, “When we work with a brand, we aim to give the best brand solutions by panning ourselves across SEO, performance marketing, SMs, SEM etc. Our scope is never limited to one narrative for a brand and this has been our focus while drawing narratives for Teamonk Global. We are truly delighted to partner with them and truly believe that we can offer effective messaging via their story around the ‘Monk’ that is synonymous to ‘enlightened health’. We look forward to bringing the healthy cuppa tea to life.”
Homegrown speciality tea brand Teamonk Global was founded by Ashok Mittal, Amit Dutta and Nalin Sood in 2016, to cater to the burgeoning demand for speciality teas in India and globally. Teamonk sells its teas through its own website and other partner sites such as Amazon India and BigBasket, as well as through kiosks in premium retail stores such as Godrej Nature’s Basket and is popular for corporate gifting. The company also sells its teas in the US through Amazon.com.
