KOLKATA: ALTBalaji has rolled out a new initiative to keep their audience engaged and convert them into yearly subscribers. While March 2020 changed people's lives most unexpectedly, the OTT platform is making sure that March 2021 isn't the same for the audience, and is filled with surprises and unlimited entertainment.

With more than 74 Hindi originals on offer at a pricing of Rs 300/year for a subscription, ALTBalaji is the most affordable OTT platform in the country. To make March interesting, the platform has also planned robust gratification ideas for their new subscribers in weekly contests and exquisite gifts.

The token of appreciation starts with subscribers getting an opportunity to meet their favourite star, television hunk Sidharth Shukla. Winners also get a chance to send personalised bytes for their loved ones via Tring, a platform for connecting fans to their favourite celebrities. Five lucky subscribers also get beautiful personalised hampers from ALTBalaji. The bonus gratification goes up to the extent of an all-expense-paid trip to a chosen destination.

ALTBalaji marketing, direct revenue & analytics SVP Divya Dixit shared, "The past one year has been challenging and daunting. Hence, we made sure we make this March special for our subscribers as a special gesture using these unique gratifications. We have seen a tremendous subscriber growth in this past quarter and want to express our gratitude as well as welcome new subscribers to the ALTBalaji family via #MarchingToALT".

ALTBalaji has launched many fantastic shows like Coldd Lassi Aur Chicken Masala, Dev DD, Verdict, Code M, Dil Hi Toh Hai, Mentalhood, Who's Your Daddy?, Baarish Season 2, Kehne Ko Humsafar Hain Season 3, Bebaakee, MumBhai, Bicchoo Ka Khel, Dark7White, Paurashpur, Crashh, and LSD - Love, Scandal & Doctors, to name a few.

For the upcoming year, ALTBalaji has an exciting pipeline consisting of multiple shows such as The Married Woman, Apharan 2, Broken But Beautiful 3, The Test Case 2, Puncch Beat Season 2, His Storyy, Cartel, Main Hero Boll Raha Hu, Class of 2020 Season 2, Code M 2 and many more. Each of these new shows is a high-octane drama which the audience can binge-watch.