NEW DELHI: Chocolate-coated wafer treat Nestlé Munch has launched a new variant – Munch Fruit O Nuts – which offers a fully loaded experience with crunch of real almonds along with yummy fruity taste of pomegranate bits, wrapped around a crunchy wafer center.

The launch will be supported by a high impact campaign, conceptualised by Wunderman Thompson, which includes a TV commercial featuring Samantha Akkineni.

In times when consumers are looking for “good for me” ingredients in their food, this latest offering from Nestlé India provides a crunchy treat with a delightful winning combination of fruits and nuts.  

Nestlé India director – foods and confectionery Nikhil Chand said, “Munch Nuts has delighted young Indian consumers with a range of delicious, light, Munch treats with a fully loaded experience of added crunchy nuts. With the shift in consumer preference towards ‘better for me’ ingredients, the new Munch Fruit O Nuts is a category first innovation, that brings multiple inclusions of real almonds and fruity pomegranate to India’s favourite crunchy Munch.”

Munch Fruit O Nuts delivers a unique combination of flavour and texture as it has been developed after extensive consumer research which gave us insights on the taste preferences in different parts of India, added Chand.

Samantha Akkineni said, “Every bite of Munch Fruit O Nuts is packed with richness of almonds, followed by an aftertaste of pomegranate. The novelty of this product is unmatched. More and more millennials are looking for diverse snacking options, moving away from the regular age-old offerings, Munch Fruit O Nuts is a perfect answer to that.”

Priced at Rs 30, Nestlé Munch Fruit O Nuts will be available at supermarkets, large, format grocery stores.