New Delhi: Video streaming service MX Player has elevated Abhishek Joshi as business head - SVoD (subscription business).

“I have been given an additional mandate and responsibility of building the SVoD business from ground up as the business head while managing my existing portfolio,” he stated in a LinkedIn post.

Joshi joined MX Player in October 2018 as head of marketing and business partnerships and lead marketing function (brand & digital performance) for new business launches like MX TakaTak. Before this, he worked with Sony Pictures Network India as SVP and head-marketing, subscription and content licensing- digital business.

He became a part of SPNI in June 2015 as VP and head - marketing and analytics, digital business - OTT and led a digital business leadership team. Joshi was also responsible for shaping overall business strategy with core focus being on marketing and communications (online and offline). He handled some of the most talked about campaigns and format brands like Indian Idol 6, IPL, Kaun Banega Crorepati 5, X Factor and a few fiction shows as well.

In his career spanning over two decades, he has worked with Reliance Big Pictures, Sab TV, ABP Group, Zenga Media and Max.