MUMBAI: With the financial year 20-21 ending, Sony Pix (SD + HD) has managed to garner 23 percent viewership share. A combination of a library of popular movies, blockbuster premieres and deeper engagement with the customers has propelled the channel to the top position. The year 2020 was known for many firsts and SPNI’s English movie channel Sony Pix took this opportunity to continue to innovate and grow backed by many programming and marketing initiatives.
Apart from premiering blockbuster Hollywood movies like Fast & Furious: Hobbs & Shaw, The Secret Life of Pets 2, How to Train Your Dragon: The Hidden World, Cold Pursuit and more, Sony Pix’s library also hosts some of Hollywood’s biggest franchises like Fast & Furious, The Mummy, Jurassic Park, among others. Such stupendous titles have made Sony Pix the most watched channel in the category - overall as well as during primetime- with highest time spent per viewer*. The channel’s dominance is also reflected in the fact that in the last eight weeks, six out of top ten movie airings in the English movie category were aired from Sony Pix’s library.
This move has also helped the channel (Sony Pix SD+HD) register a +86 per cent growth in viewership share (vs. FY20), making it the fastest growing English movie channel. Owing to this the channel has managed to gain #1 position on HD feed with a strong share of 31 per cent**. Even in terms of reach and time spent, Sony Pix HD is the undisputed leader**.
With renewed zest to continue to entertain the viewers with the biggest Hollywood premieres, franchises, marathons and specially curated programming properties, Sony Pix is looking forward to another year of amazement.
Sony Pictures Networks India English Cluster business head Tushar Shah said,“Last year was not easy, however, to come out not just stronger but also as the leading English movie channel fills our heart with joy. We are grateful to our viewers for their unwavering love and support and have renewed faith in our strategy of placing the consumer first. We are ready to face the new year head-on with a promise to keep entertaining Sony Pix fans with the best of Hollywood blockbusters and movie festivals”.
* Source: BARC, Market: 10L+, TG: NCCS 15-40 AB, Period: WK 14’2020 – 13’2021, Average Weekly AMA & ATS (viewer), English Movie Channels SD+HD
** Source: BARC, Market: 10L+, TG: NCCS 15-40 AB, Period: WK 14’2020 – 13’2021, Average Weekly AMA, ATS (viewer) & Cume Rch’000, English Movie Channel HD
*** Source: BARC, Market: 10L+, TG: NCCS 15-40 AB, Period: WK 14’2020 – 13’2021, Time bands: 19:00-24:00, Average Weekly AMA, English Movie Channels SD+HD
**** Source: BARC, Market: 10L+, TG: NCCS 15+ AB, Period: WK 6-13’2021, AMA, English Movie Channels SD
