Mumbai: Amidst the burgeoning cricket fever that has engulfed the nation, MX TakaTak recently announced itself as the official short video partner for seven IPL teams. Now, the platform has roped in global cricket icon Virat Kohli, who has signed on as a member.

The Indian captain will not only create fun and exclusive TakaTak Videos but also participate in hashtag challenges and livestreams, offering his fans a chance to get a closer look at him off the field as well.

Regarded as one of the top batsmen in the world, Kohli has remained one of the undisputed leaders in terms of the number of followers for an Indian sportsman across all major social media platforms. His posts on MX TakaTak will offer his fans insight into the candid moments from his life.

Kohli said, “I’m really excited to have joined MX TakaTak. It’s the leading short video app and gives me a new place to share moments from my life and to have authentic conversations with my fans across the globe.”

MX Player and MX TakaTak CEO Karan Bedi said, “Short video platforms have until now been at the early part of the adoption curve, primarily led by the rapidly growing online influencer community to showcase their talent and build their fan base. However, with legendary cricketer Virat Kohli, who is India's biggest celebrity as well as one of the world's top stars, creating an account on MX TakaTak, we are now in the cultural mainstream.”

He further added, “This space has changed a lot since the time we entered the market and has marked several high points in only a year. We are happy to be welcoming the Indian Cricket Superstar – Virat Kohli to the TakaTak family and look forward to being part of his life. With this move and many more to come, we want to offer our millions of users more delightful moments from their biggest idols' lives.”