KOLKATA: Senior media and marketing professional Anita Nayyar has moved on from OTT platform Zee5. Nayyar was heading customer strategy and relationships at the organisation.

In her expansive career spanning over 20 years, Nayyar has been instrumental in driving strategic business development, client relations and creative narratives for brands across her stints at varied Indian and global firms.

Prior to Zee5, she was associated with Havas Media Group as the CEO India & southeast Asia. She has been acclaimed and received accolades on various platforms over the years for her leadership and achievements.

She also worked with Starcom, Mudra Communications at the outset of her career. She is skilled in digital strategy, marketing strategy, digital marketing, digital media planning and buying.