Mumbai: Ludo is one of the most popular games enjoyed by people across all age-groups. The lockdown saw a resurgence of Ludo as people remained indoors and looked for virtual means for entertainment. Catching up on the trend, Nickelodeon teamed up with Google and launched Nickelodeon Ludo, an innovative format to play the game hands-free with your favourite Nicktoons’ pegs and their voice. 

The game will enable the users to play using just their voice on the device. Adding a tinge of spunk to the classic game from Google, for the first time ever, users will be able to play Nickelodeon with a little voice help from Google. The game will have four houses with only two pegs each, with faces of their favourite Nicktoons on the pegs in each house and all one has to do is say ‘Ok Google, talk to Nickelodeon Ludo’. While teams with Green and Red colors will be renamed as Motu- Patlu, and Rudra Rangeela, that of Blue and Yellow will be re-named as Shiva- Reva, and Happy- Pinaki, respectively. Nickelodeon Ludo will be available in English language and be open for all users.

The channel has also devised expansive influencer promotion and digital engagement through an array of exciting activities to drive their attention to Nickelodeon Ludo.

"Nickelodeon has always endeavoured to engage with its young viewers by providing them unique and immersive experiences through multiple touchpoints that are unparalleled. This association with Google is yet another step towards collaborating with like-minded partners and creating a platform to experience different aspects of the media & entertainment ecosystem thus transporting them to the world of fun with their favourite Nicktoons," said Viacom 18, Kids TV Network, marketing head Sonali Bhattacharya.