KOLKATA: Leading OTT platform SonyLIV has appointed Amit Kumar Sinha as pricing & revenue strategy head. Sinha brings 15 years of experience in business strategy, marketing & research to the table.

Before this, Sinha was associated with Star TV Network as associate vice president (product, revenue strategy). He worked on major genres like Hindi GEC, Hindi Movies & Hindi News. He also worked for Star Sports to plan, deliver revenue targets for the Cricket portfolio.

He also worked with other renowned media organisations like Zee News, Bloomberg UTV, ETV.

During the last fifteen years, he has been involved in strategizing & planning for various business functions; marketing & promotion of programmes/events; distribution Strategies; handling Research among others.