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MUMBAI: Ogilvy Mumbai has recently created a new campaign for Amul Macho?s innerwear.
"The task was to up the imagery of Amul Macho and make it young and youthful. We thought it would be nice to have a cool, easy-does-it attitude for the brand as opposed to the rugged, high-testerone positioning that most other innerwear brands have. Saif, who has recently been signed on, has a similar persona so we wanted to make the most of it.
The creative thought of ‘Bade aaram se‘ captures both the comfort the garments offer by way of fabric, feel and design. As well as the effortlessness of the ‘Amul Macho Life‘."
