Mumbai: Impresario Handmade Restaurants has announced the appointment of Alexander Valladares as chief marketing officer.

In his new role, Alexander will oversee marketing activations including PR and communications, content marketing, on-ground activations, consumer marketing, and engagement for all brands under Impresario’s umbrella, the company said in a statement.

Alexander brings with him a rich experience of over 14 years across brand building, marketing, content, intellectual property creation, and monetisation. Prior to joining Impresario, Alexander led a team of dynamic marketers as national marketing lead for Times of India’s metro supplements and Times life. He has also been associated with MTV India and FCB Ulka in past stints.

Impresario Handmade Restaurants' CEO & MD Riyaaz Amlani said, “We are delighted to welcome Alexander to Impresario. He is a seasoned marketing professional with a proven track record of building marketing and content-led properties and driving consumer-focused innovations. We are confident that he will use his experience to deepen Impresario’s connection with its customers and drive growth for us.”

Alexander said, “I am thrilled to be part of the Impresario family. Coming from a media background, I’m excited about this leap into the F&B industry, and what better way to do that than with one of the most youthful and forward-thinking companies in the country. Impresario has an array of vibrant brands that are big on people, pop culture, and creating great experiences - all of the things that light me up personally and professionally - and I’m excited to bring my learnings to such a collaborative environment. I look forward to continuing to build strong communities around our brands.”