MUMBAI: Wavemaker India has won the media mandate for Indian footwear brand, Paragon Footwear. 

The mandate comprises of traditional media and content including social creative and digital. The account will be handled out of Bengaluru office of the agency.

Speaking on the association, Paragon executive VP - sales & marketing, Navin Thomas said, “We are happy to partner with Wavemaker as our media agency. Their strong hold on media landscape clubbed with in-depth understanding of consumers dynamics is impressive. We believe the team at Wavemaker will surely help us in our journey to establish ourselves as the leading footwear brand within the young consumers too. Their volume of work in creating successful brands say it all.”

Wavemaker CEO – South Asia Ajay Gupte added, “We are absolutely thrilled to work with a trusted brand like Paragon. Paragon has been a household name for generations in India. Their consumer-focused approach, adapting to sustainable and bio-degradable ways to create environment friendly products is a huge testament to their dedication. With our AI powered platforms, we are certain to drive great efficiencies and help Paragon make a mark as a preferred brand in this changing consumer dynamics.”

“It's an honour to work with Navin and team on a brand like Paragon. The brand is at the cusp of defining its next wave of growth and an opportunity to be part of that is always exciting," said Wavemaker India chief growth officer Kishan Kumar Shyamalan.