Mumbai: Homegrown social commerce platform Trell has announced a new campaign #TrellMereYaar to celebrate Friendship Day on 1 August.

The ten expert 'Trellers' - Anusha Swamy, Rohil Jethmalani, Tanaya Mahajan, Sanchit Batra, Rose Kawatraa, Macedon D'mello, Jeet Nayak, Disha Batra, and Clince Varghese will take over the brand's social media handle by going LIVE and urging their followers to express themselves and their passion freely on the app, the platform said in a statement.

The campaign has an eventful lineup of activities for the community to bond over food, fashion, music, movies, arts, wellness, and more, it added.

As part of the #TrellMereYaar campaign, Trell’s app will also feature a multitude of specially curated Friendship Day-themed content across English, Marathi, Hindi, Bengali, Kanada, Telugu, Tamil, and Malayalam languages.